If you have written or plan to write a book to build your business, you need a plan. Adam Kipnes describes how each of his books brings his readers closer to a direct one-to-one business relationship with him. This virtual blueprint for success can help you get the maximum marketing value from your own publishing ventures.

Tune into this episode of Writing to Get Business to hear Pat Iyer and Adam Kipnes chat. They reveal:

What is one powerful reason to write a book?

What must you always keep in mind to communicate your message?

What is a key criterion for writing a book?

What information source can provide material for books?

Can five minutes of writing daily really make a difference?

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