We all have those moments in life and business:
“If only I’d started this earlier.”

For me, it wasn’t an investment strategy or a business model.
It was a personal website.
Not a vanity project, an asset.
One that compounds in value the longer it exists.

Here’s what I learned and why every CEO should rethink their digital presence.

1. A Personal Website Is a Long-Term Brand Asset.
Social platforms change. Algorithms shift.
But your website is yours. It’s the only place where your ideas, achievements, and values can live and evolve without interference or expiration dates.

2. Your Website Is the Ultimate Digital Repository.
Most CEOs post on-the-fly content disappears into the feed.
Your site gives structure. A place to archive, categorize, and showcase what matters most from keynote appearances to blog articles to interviews.

3. It Compounds Like Financial Capital.
Each article, story, or insight you publish adds value.
Over time, your website becomes a library of credibility for future clients, partners, and media to explore and understand who you are.

4. It Signals Ownership, Intent, and Authority.
Having a personal website isn’t just about presence, it’s about positioning. It shows you’re intentional about your legacy and strategic about your influence.

Final Thought: The Best Time to Start Was Years Ago. The Second-Best Time Is Today.
Don’t wait for a book launch, a title change, or a career pivot.
Your personal brand needs a foundation now.

This episode shows you how to build it and why I’ll never operate without one again.

🎧 Tune in to The Daily Hint and start building your digital legacy today.

Highlights:

00:00 Introduction: The Moment of Realization

00:17 Discovering the Power of a Personal Website

Links:

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Equipment and Software that I use for my Videos and Podcasts!   

Jens Equipment and Software overview: https://www.jensheitland.com/equipment

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Books that I read and recommend.

My Book Recommendations: https://www.jensheitland.com/books

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Here are the ways to work with me:

Speaking: https://www.jensheitland.com/speaking

Leadership Skills Assessment: https://www.wearesucceed.com/

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Connect with me!   

LinkedIn: https://www.linkedin.com/in/jensheitland/

Facebook: https://www.facebook.com/JensHeitlandofficial/

Instagram: https://www.instagram.com/jensheitland/

TikTok: https://www.tiktok.com/@jensheitland

X/Twitter: https://twitter.com/jensheitland

Newsletter: https://www.jensheitland.com/newsletter

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Subscribe and Listen to The Jens Heitland Show Podcast HERE: 

YT: https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWg

Web: https://www.jensheitland.com/podcasthome

Apple: https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4

Spotify: https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL

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Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE: 

YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ

Web: https://www.jensheitland.com/the-daily-hint

Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497

Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a