Apple’s latest ad for their Apple Watch Series 7 went viral with many viewers criticizing how the ad plays off of fear to promote the product. The ad highlights the capabilities of contacting dispatchers for help during emergency situations.

In this episode, Dave shares his insight on why Apple’s advertisement works to reach, influence, and shift the mindset of it’s targeted audience. He brings back a historic branding and awareness campaign near and dear to his heart that changed the perceptions of millions.