Alan provides a new Thursday Thought episode.

Why do inventors often invest large sums of capital into promotions that don't pan out?

Because they make an emotional decision instead of considering the ROI - the return on investment.

Alan shares a simple 3 question ROI test you can use to make objective purchase decisions.

Be sure to subscribe to the podcast on Apple Podcasts or wherever you get your podcasts, so you won't miss a single episode.

Website: www.alanbeckley.com