You know what? You are a brand. Everybody is a brand nowadays, and now more than ever people are leaning into this fact to do incredible things. Whether you’re an entrepreneur or you’re building a side hustle, making yourself known for something is the key to long-term success. Los Silva is a brand-building expert, having founded and invested in 11 companies and consulting for over 150 more. He’s been in this game for over 20 years, and he’s seen it evolve over time. Today, the key is to play the long game and the short game on social media and to know how they work together. We talk about the four pillars of every great brand, how to niche down (and when it’s okay not to), where you can start creating a community, and how to turn all those views into actual paying customers.

In This Conversation We Cover:

• [03:14] The four pillars that make up a brand
• [05:39] How to niche down when you have multiple interests
• [12:48] The different levels of community
• [20:52] The best place for creating content to build community
• [27:55] Turning TikTok traffic into actual conversions
• [34:15] The biggest mistake people make when trying to convert followers to customers
• [38:59] Rapid-fire questions

Resources:

• Instagram: @loshustle
• Read: Outwitting the Devil
• Read: Leaders Eat Last
• Mastermind: workhardplayhardpodcast.com/mastermind
• Connect with Rob on Instagram: @robmurgatroyd
• Connect with Kim on Instagram: @kimmurgatroyd

To learn more, and for the complete show notes, visit: workhardplayhardpodcast.com