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448: What it Takes to Be an Amazing CMO of an Iconic Brand w/ Kipp Bodnar
Ever wonder what it’s like to be a CMO of a sales and marketing behemoth?
We just got a pretty good idea of what it’s like from HubSpot CMO Kipp Bodnar. What better place to catch up with Kipp than INBOUND 2019?
In this episode, we cover:
- Staying true to your convictions
- Investing in your most vital resource
- Analyzing data
- The #1 responsibility of a CMO
To listen to this episode and more like it, subscribe to #FlipMyFunnel on Apple podcasts or listen on our website.
Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of Sangram's newest book.
This is gift to YOU as a listener for a limited time! All I ask is for a review of the book on Amazon when you are done reading. Deal?
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By Sangram Vajre
4.9
164164 ratings
Ever wonder what it’s like to be a CMO of a sales and marketing behemoth?
We just got a pretty good idea of what it’s like from HubSpot CMO Kipp Bodnar. What better place to catch up with Kipp than INBOUND 2019?
In this episode, we cover:
- Staying true to your convictions
- Investing in your most vital resource
- Analyzing data
- The #1 responsibility of a CMO
To listen to this episode and more like it, subscribe to #FlipMyFunnel on Apple podcasts or listen on our website.
Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of Sangram's newest book.
This is gift to YOU as a listener for a limited time! All I ask is for a review of the book on Amazon when you are done reading. Deal?