The last thing you want to think about when drinking beer, is politics. Yet 2 beer companies in Canada have allowed themselves to get sucked into the political narrative. This is bad for business and also something a corporation with a weak voice would do.

As a business owner, you must set and control your own narrative and not pander to a certain audience because of you are afraid of the mainstream media backlash.

In today's podcast we discuss these vanilla beer companies error and we also touch on Nike when they didn't stand behind Tiger when he was going through his marital woes.

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