As viewers cut the cord, TV networks still have one reliable, and very powerful, ally: the National Football League. Host Alex Eule is joined by Barron's Jack Hough to discuss the partnership and why investors may be underestimating its importance. The Readback is a weekly finance and business podcast from Barron's. Producer: Mette Lützhøft.

Learn more about your ad choices. Visit megaphone.fm/adchoices