The paradox-of-choice exists in our day to day lives more than most of us can possible comprehend. At a supermarket, the greater the variety of jams, the lesser the chance that any of it will be sold. At a car dealership, the greater the variety of colours, the more frustrated the decision-making process will be. At a restaurant, the more the number of items on the menu, the longer time you'll take to order, getting you even more hungry, and over-ordering in the process. All of these are Choice Overloads, and we'll understand the concept in this episode, based on an excerpt from The Decision Book, by Mikael Krogerus and Roman Tschäppeler.

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