Umberto Mezzadra is the founder and CEO of PlayPauseBe and Floga, two yoga brands known for empowering teachers and practitioners to create intuitive, personalized yoga sequences. What started with beautifully illustrated physical yoga decks has grown into a global community and, most recently, a dynamic mobile app.

In this episode, Umberto shares the behind-the-scenes story of building PlayPauseBe, how five years of groundwork laid the foundation for launching the Floga App, and what it really takes to bring a creative product into the international digital space.

We talk about:

• The early vision and evolution of PlayPauseBe
• What inspired the transition from cards to code
• The biggest challenges of launching an app for a global yoga community

Check out their work:
🌐 playpausebe.com*
📱 floga.io

Use code michele10 for 10% off your first order on PlayPauseBe.*

Follow them on Instagram: @playpausebe & @flogaapp
📺 YouTube: @PlayPauseBe

Questions? Reach out to:
📧 [email protected] or [email protected]

A huge thank you to Umberto for this inspiring and transparent conversation! 🙏

[*Advertising notice: This is an affiliate link. When you purchase through it, you support this podcast with a small commission.]

If you have any questions or topic requests for my podcast, you are welcome to write me via mail to ⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠.

For more inspiration, feel free to check out my website: ⁠mk-rietzl.de⁠ 🧑‍💻 ... and book an ⁠⁠⁠initial consultation⁠⁠⁠ if you need creative-strategic support in the areas of design, branding or website. 👀

Topic of the next episode: ***under construction***

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My intro & outro consists of licensed GEMA-free music from https://audiohub.de