Afrobility: Africa Tech and Business

#45: Gokada - How the mobility tech platform is providing delivery & transportation services across Nigeria


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Overview: Today, we’re going to talk about Gokada - the Nigerian mobility tech platform. We’ll explore the Gokada story across 5 areas:

  1. African ridesharing context
  2. Gokada's launch, early history, growth over time & fundraising
  3. Product & monetization strategy
  4. Competitive positioning & potential exit options
  5. Overall outlook
  6. This episode was recorded on Jan 9, 2022.


    Companies discussed: Gokada, GoJek, Max.ng, Pathao, Bolt, Uber & Jumia


    Business concepts discussed: Mobility, logistics, delivery, bike-sharing & tech regulation


    Conversation highlights:

    • (01:00) - Gokada context
    • (06:50 - Bike-sharing platforms in other markets - GoJek
    • (17:44) - Nigeria transportation context
    • (48:00) - Gokada founding & early history
    • (1:02:00) - Fundraising & growth
    • (1:08:00) - Product & monetization strategy
    • (1:28:00) - Competition & exit options
    • (1:36:13) - Olumide’s overall thoughts & outlook
    • (1:44:45) - Bankole’s overall thoughts & outlook
    • (1:54:44) - Recommendations & small wins

    • Olumide:

      • Recommendation: How Airlines quietly became banks: Wonderful video that matches a bunch of my interests. Reward programs + corporate finance. Sweet!
      • Recommendation: 9 things I learned about Productivity this year (David Cain). Amazing article about productivity and procrastination
      • Win: Got Logitech Brio & started using Windows Hello
      • Other content: Lagos BRT case study
      • Interested in investing in Africa Tech with Olumide: Read about Adamantium fund & contact me at [email protected]
      • Founders looking for funding: If you're a B2B founder working on Education, Health, Finance or Food, please contact me for funding at [email protected]

      • Bankole:

        • Recommendations: Moxie Marlinspike My first impressions of web3, Why Is There Confetti In So Many Taser Guns & Come My Way (Wande Coal)
        • Win: Saw Kamaru Usman in Lagos!
        • Other content: Gokada finds new growth in logistics, Gokada is not okada, History of Gokada, road quality report (WEF) & The Flip Podcast - S2E3: Finding Fit - Opportunities in the Global South

        • Listeners, Operators & Investors: Email [email protected], we’d love to partner or get your feedback.

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          Afrobility: Africa Tech and BusinessBy Olumide Ogunsanwo and Bankole Makanju

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