<p>Branding is how you shape your identity and attract customers. In this episode, Dr. Hancock, an international expert in brand storytelling, provides great examples of how brands effectively shape an identity to tell stories that attract and retain customers.</p>

Branding is how you shape your identity and attract customers. In this episode, Dr. Hancock, an international expert in brand storytelling, provides great examples of how brands effectively shape an identity to tell stories that attract and retain customers.

45 - How branding shapes your identity - with Dr. Joseph Hancock

Welcome to a branded world, a podcast about all things branding by Luiza Campos from marcastrategy. A branded world explores great brands and interview experts and provide actionable advice to help you build a remarkable brand. If you are a nonprofit, a small or medium-size business or an entrepreneur this podcast is for you. In this podcast you'll hear advice on how to brand your organization from finding your values, purpose and vision to strategies on how to engage with your audience through effective marketing, building the right culture, advertising, written, visual and experiential communications and much more.

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45 - How branding shapes your identity - with Dr. Joseph Hancock

45 - How branding shapes your identity - with Dr. Joseph Hancock