In this exciting episode of Lessons from a Podcaster, Tiago interviews Tom from Media Cage, exploring Tom's fascinating journey from radio to podcast production. Tom captivates listeners with a thrilling story about recording a podcast on a sinking kayak, showcasing the quick-thinking adaptability that podcasting often demands. They delve into the key differences between radio and podcasting, emphasizing the importance of purpose and direction. The episode also uncovers practical tips on creating compelling content, the nuances between branded and original podcasts, and how to leverage SEO for podcast success. Packed with expert advice, this episode is a goldmine for both new and experienced podcasters.

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Links & Resources

Website : https://www.mediacage.co.uk/

Podsqueeze : Get 20% discount for a period of 3 months - Use coupon code: PODCASTERS at checkout.

LinkedIn : https://www.linkedin.com/in/tom-evans-203973180

Timestamps

Introduction and Kayak Incident (00:00:02)

Tiago welcomes Tom and asks about a surreal incident involving a sinking kayak while recording.

Starting the Audio Producer Journey (00:00:31)

Tom shares lessons learned during his early days producing a podcast for a conservation association.

Recording with Technology (00:01:57)

Tom discusses how he successfully recorded using his waterproof iPhone after his kayak incident.

Transition from Radio to Podcasting (00:03:59)

Tom explains his move from radio presenting to podcast production, seeking new challenges.

Differences Between Radio and Podcasting (00:06:04)

Tom contrasts the time constraints of radio interviews with the flexibility of podcasting.

Branded vs. Original Podcasts (00:08:02)

Tom defines branded podcasts and discusses their purpose compared to original podcasts.

Monetization of Podcasts (00:09:13)

Tom explains how branded podcasts often serve as marketing tools, while originals may rely on ads.

Client Collaboration Process (00:10:49)

Tom describes how Media Cage collaborates with clients, like a history magazine, to create podcasts.

Evaluating Podcast Hosts (00:12:03)

Tom shares criteria for selecting effective podcast hosts, focusing on voice and engagement.

Starting Podcast Episodes (00:12:58)

Tom advises on crafting engaging introductions to capture listeners' attention quickly.

Scriptwriting in Podcasting (00:14:26)

Tom explains the preference for bullet points over scripts to maintain a natural presentation style.

Live vs. Remote Recordings (00:16:19)

Tom talks about the mix of live and remote recordings, highlighting the benefits of in-person sessions.

Evolution of the Podcast Industry (00:18:23)

Tom reflects on the saturation of the podcast market and the growing recognition of its value by companies.

KPIs for Podcast Success (00:20:22)

Discussion on key performance indicators businesses look for, particularly downloads per episode for monetization.

Target Audience Relevance (00:22:33)

Tom illustrates how niche markets may thrive with lower download numbers by focusing on community engagement.

Effective Strategies for Growth (00:25:16)

Tom shares strategies for growing a podcast, emphasizing word of mouth and cross-promotion with similar shows.

Four Key Areas for Podcast Growth (00:25:39)

Tom outlines four essential areas to focus on for podcast growth: word of mouth, SEO, older episode promotion, and website presence.