In this thought-provoking episode, host Steve Coughran sits down with Jackie Bebenroth, the visionary founder of Muse, to explore the timely question: "Is It Time to Change Your Brand?" Together, they delve into the essence of what a brand truly represents beyond logos and taglines, unraveling its significance in connecting with audiences on a deeper level. The conversation navigates the crucial moments leaders face when deciding to evolve their brand, addressing the challenge of justifying investments in brand building that may not immediately translate to ROI. Jackie shares her expert insights on recognizing the telltale signs indicating that a brand evolution is not just beneficial but necessary within an organization. This episode offers a comprehensive look at the strategic considerations behind brand transformation, providing valuable guidance for leaders contemplating this pivotal shift.

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