Alison Edgar MBE & Gillian Whitney chat about: It’s Never Too Late to Smash Your Goals. Alison knows a thing or two about goal setting. Based in England, Alison is the Founding Director of SMASH IT! Training and author of the book: SMASH IT! The Art of Getting What YOU Want Leaving the world of blue-chip sales in 2014, Alison set up her own business to work with entrepreneurs, start-ups and teams. She was crowned ‘The Entrepreneurs Godmother’ by a plethora of the world's most successful entrepreneurs including Dragon’s Den and Apprentice winners. In recognition of her services to Entrepreneurship and Business, she was honoured with an MBE in 2020. She was also invited to attend the Queen’s Royal Garden Party at Buckingham Palace and was twice named one of the UK’s Top Ten business advisers. Alison also regularly consults with Downing Street to give her opinions on the business landscape.