Today, I’m talking with Kristin Zhivago, the author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy and President of Zhivago Partners a digital marketing management company that helps clients with customer and digital presence research. We hear it time and time again, “You need to get out of the office and talk to your customers.” But we rarely hear about what that actually looks like in practice and how that helps us grow our business. In our interview today, Kristin changes that by laying out how to interview your customers to get the information you need and then what to do with that information once you have it. If you aren’t regularly having calls with your customers, and I mean multiple times a month, then you need to listen to this episode. Even if you are having those conversations, tune in so you can be sure you’re getting the most out of them.