It's Q&A time! Nora and Heather tackle listener questions, including:

• How do you build a better content strategy when your current content is suffering?
• Should I be optimizing for Google Gemini, Perplexity, and other AI tools?
• I have a limited budget and want to do SEO, paid ads, and social media, but can't afford all of them. Where is the best place to start?
• If you plan to sell in the future, what should you be doing now to prepare and put your agency in an attractive position to be acquired?
• What is the best lesson/resource to teach yourself SEO?

Show Notes

(1:45) Today's episode is a mailbag episode with questions sent in by listeners or followers on our social channels.

(2:19) Building a better content strategy.

(7:12) It's not just about finding the right keywords, but also about writing the right content.

(11:38) Should you be optimizing your content for Gemini, Perplexity, and other AI tools?

(16:47) Where to invest your marketing efforts with a limited budget.

(24:23) How to put your company in an attractive position to be acquired.

(34:48) Nora and Heather share their top tips and resources for someone who wants to teach themselves SEO.

(40:05) That wraps up this episode! As always, thank you for listening and sending in your questions.

Links:

Ahrefs (5:32)

Semrush (5:34)

Growth Machine's blog (6:58)

Clearscope (9:07)

Surfer (9:08)

Moz (36:35)

Google Help (36:45)

Search Engine Journal (37:23)

Search Engine Roundtable (37:24)

Hashtag Jeff (37:46)

Marie Haynes (38:57)

Connect with Nora and Heather:

https://www.linkedin.com/in/noraschlesinger/

https://www.linkedin.com/in/heather-leith/

Growth Machine:

https://growthmachine.com/

https://twitter.com/growthmachine__

https://www.linkedin.com/company/yourgrowthmachine/

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