Alex joined Nuts.com in 2018 to lead their transformation from a custom in-house platform to an all-new best-of-breed headless stack. In this episode, we discuss Alex's background and his transition from the agency-side to the brand-side, the Nuts.com business model and how they've been impacted by COVID-19, their evaluation criteria for a new stack, their migration approach, and what's next for Alex and Nuts.com