More and more women are choosing their work life instead of the family life. So banks have been seeing this trend growing and one of the banks, Morgan Stanley took forward to put out a study actually they predict that in year 2030 they are going to be over 45% of women single between the age 25 to 44. This is important for their investors to know so they can look into what industries they need to put their money in to get the highest return. So long story short women choosing to stay single is big business.