The B2B Sales Show

45: Sales Effectiveness: Use Data-Driven Approaches w/ Brad Rosen


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What’s real, valuable data and what’s just noise?

That’s the magic question.

Luckily, we don’t have to use magic to figure out which data sets are useful. In this episode of The B2B Sales Show, co-host Brad Rosen from G2 shares several ways to use data to inform sales effectiveness.

He discusses:

  • Leveraging data to increase the likelihood of landing meetings and closing deals
  • Pulling useful data from your own platform
  • Analyzing activity at all pipeline stages to inform each rep’s sales process

This series is co-hosted by Brad Rosen at G2.

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The B2B Sales ShowBy Sweet Fish Media