What’s real, valuable data and what’s just noise?

That’s the magic question.

Luckily, we don’t have to use magic to figure out which data sets are useful. In this episode of The B2B Sales Show, co-host Brad Rosen from G2 shares several ways to use data to inform sales effectiveness.

He discusses:

• Leveraging data to increase the likelihood of landing meetings and closing deals
• Pulling useful data from your own platform
• Analyzing activity at all pipeline stages to inform each rep’s sales process

This series is co-hosted by Brad Rosen at G2.

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You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.