It's been amazing to observe the evolution of social media over the course of 15+ years - from the early days of Facebook as a place for friends & family connections (and FarmVille!) to a dynamic new way for pros to connect (globally!); followed by the evolution of Instagram from overly filtered photo-sharing community platform to marketing behemoth transforming careers and businesses. Over time, the platforms have also evolved as sources of information - today serving up a weird mix of the truth, half-truths, & some bold lies (and seemingly everything in between). Today I'm riffing on the growing conversations being shared on social about how the world looks at the pro beauty space (or perhaps how we think they do) -and what it all might mean. For early access to future episodes, please visit www.socialbeautymakers.com to sign up for my free weekly e-newsletter.