When it comes to gaining more exposure and more 'fans' for our business, Facebook Ads is usually the easy choice.

However, Facebook Ads can be a bit on the pricey side, and you're playing a constant game with tweaking, learning, and tweaking again.

Nathan Latka of Heyo.com came on to talk about a new approach to Facebook, but by using contests instead of ads.  He also talks about the art behind Heyo, and how it helps take out a lot of the guess work when it comes to actually gaining more followers, instead of just hoping.