The Difference Engine | B2B Category Design | Private Equity | Venture Capital

45. Trump’s impact on the tech market


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Why would someone buy a stock? It’s a good question - one whose answer has changed in recent times. Stock markets are struggling to keep up with the chaos of a new world order.

So in a market where a single Trump tweet can trigger massive, unpredictable swings where do tech investors turn and what impact will this have on the tech sector? Could it spell a Category opportunity?

Also in today’s episode, we’ll ask if Salesforce is making a new case for Category leadership and are static workforces a sign of the times?

What to look forward to:

00:29 The Trump Put = Tech Correction = Category Opportunity

10:37 Salesforce makes its new case for Category leadership 

21:51 Static workforces - sign o’ the times

There is more information on how to design your category on our blog

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Paul Maher

Jonathan Simnett

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The Difference Engine | B2B Category Design | Private Equity | Venture CapitalBy Categorical