WebMD is usually the resource you run to after noting a random hiccup in your body, but in today’s episode of The Redox Podcast we get to see how WebMD plays a part in the bigger picture of delivering healthcare. Niko chats with Ann Bilyew, the Senior Vice President of Health for Internet Brands, the parent company of WebMD and Medscape. They discuss the organization's recent acquisitions supporting their focus on personalizing the patient experience, how patient strategy is becoming a more consumer-oriented experience, and whether value-based care is inherently competitive with a consumer-focused model.