This story started with necessity too – Canadian Football player James Yurichuk was moving his family from tepid Vancouver to brisk Toronto, and wanted to buy his wife a nice winter coat to help with the transition. But there was a problem: they were all filled with goose down and lined with coyote fur.

From that simple necessity grew conversations with childhood friend Anthony DeBartolo, ideas and sketches, and a vision for an ethical, compassionate company. Fast forward a few years, and Wully Outerwear is creating high-performance, animal-free jackets that are competing in the marketplace – and growing in popularity every day.

The story of Wully Outerwear started in a small Ontario town hockey rink, and today is saving the lives of thousands of animals. To share their journey and explore their motivations, hopes, and what's next for the made-in-Canada company, Defender Radio was joined by co-founders James Yurichuk and Anthony DeBartolo.