Today’s guest has built one of Charlotte’s most beloved “shop local” destinations by turning a little bungalow in Plaza Midwood into a treasure hunt of vintage‑inspired gifts, home decor, and local makers. Michelle Castelloe is the owner and operator of Moxie Mercantile, a community‑centric, curated gift boutique that has grown from its original Commonwealth Avenue shop into multiple locations in the Charlotte region.

Michelle launched Moxie after a 14‑year career as a Brand Director with Anthropologie, bringing a corporate retail skill set to a business that blends soul, style, and substance. She’s passionate about building community, championing artists and small makers, and using retail as a vehicle for philanthropy—what she calls “retail for purpose”—so that every purchase can help give back to causes she cares about. 

Michelle, welcome to The BrandBuilders Podcast.