Sign up to save your podcasts
Or
Share 452 – Brand Camp Part Three: Connecting with Your Ideal Reader
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
452 – Brand Camp Part Three: Connecting with Your Ideal Reader
452 – Brand Camp Part Three: Connecting with Your Ideal Reader
Listen In
Building Your Brand Through Knowing Your Audience with Tenneil Register
In the final installment of our three-part Brand Camp series, Kathi Lipp and branding expert Tenneil Register unpack the critical third pillar of a successful brand: understanding your audience.
After exploring self-knowledge and topic clarity in previous episodes, this discussion focuses on how to identify, connect with, and serve your ideal audience. Tenneil shares insights on why defining your audience is essential for brand growth and offers practical strategies for engaging followers in meaningful conversation rather than one-sided monologues.
The episode covers how to authentically share personal experiences without “trauma dumping,” the importance of giving your audience hope alongside vulnerability, and simple ways to research who your followers really are. Kathi and Tenneil discuss the risks involved both for creators putting themselves out there and for audience members choosing to engage with content.
For creators feeling stuck or overwhelmed by audience research, Tenneil suggests starting with one targeted question, posting it three different ways, and actively engaging in the comments. The conversation emphasizes that a brand that truly knows its people is positioned for authentic growth.
Download the special tip sheet mentioned in this episode for practical steps to better understand your audience and strengthen your brand connection.
Kathi’s Favorite Things:
The Collective
Susy Flory
Tonya Kubo
Kathleen Kerr
Links and Resources:
Connecting with your ideal reader tip sheet
Connect with Us:
Tenneil Register at R7Reclaimed
and r7reclaimed
Kathi Lipp on Instagram: @kathilipp
Learn more at www.writingattheredhouse.com
To share your thoughts
Leave a note in the comment section below.
Share this show on Twitter, Facebook, or Pinterest.
To help out the show
Leave an honest review on Apple Podcasts. Your ratings and reviews really help, and I read each one.
Subscribe on Apple Podcasts or subscribe to our list now and never miss an episode or blog.
Meet Your Hosts
Kathi Lipp
Author, Speaker, Writing at the Red House Creator and CEO
Kathi Lipp is the host of the Clutter Free Academy podcast, the Writing at the Red House podcast, and the bestselling author of The Husband Project, Clutter Free, Ready for Anything, and An Abundant Place. She and her husband, Roger, live in the mountains of northern California, where they run the Red House Writing Retreats.
Over the past 10 years, Kathi has helped hundreds of people increase their platform through teaching and coaching. She is a frequent teacher at writer’s conferences and has helped countless authors and speakers find their audiences.
Kathi’s desire to help fellow speakers and authors avoid the mistakes she made, increase their confidence, and be the person God made them to be inspired her creation of Communicator Academy. Her newest adventure is The Red House, where she offers writer’s retreats and Writers in Residence events. Learn more about the Red House at https:writingattheredhouse.com
Tenneil Register
Tenneil Register can be found creating, repurposing, decorating, gardening and welcoming guests to their reclaimed barn storefront. She and her husband, Cowboy, established rural roots for their blended family of 7 in their DIY ranch home in Iowa. Connect with her on Instagram for practical ideas to reclaim your home or visit R7Reclaimed.com.
461 – Picture Perfect Platform: Social Media Photography for Storyteller
Jul 8, 2025 | Author Tips, Marketing, Platform, Podcast, Social Media, Writing, Writing at the Red House
Many writers feel...
read more
460 – The Writer’s Staycation: Making Time for Your Calling
Jun 30, 2025 | Author Tips, Business, Creativity, Marketing, Podcast, Pursuing Your Dreams, Website, Writing, Writing at the Red House
Kathi Lipp and Tenneil...
read more
459 – How One Message Became Multiple Platforms with Rachael Adams
Jun 23, 2025 | Author Tips, Business, Marketing, Platform, Podcast, Pursuing Your Dreams, Writing, Writing at the Red House
In this episode of...
read more
« Older Entries
The post 452 – Brand Camp Part Three: Connecting with Your Ideal Reader appeared first on Writing at the Red House.
View all episodes
By Podcast Archives - Writing at the Red House452 – Brand Camp Part Three: Connecting with Your Ideal Reader
Listen In
Building Your Brand Through Knowing Your Audience with Tenneil Register
In the final installment of our three-part Brand Camp series, Kathi Lipp and branding expert Tenneil Register unpack the critical third pillar of a successful brand: understanding your audience.
After exploring self-knowledge and topic clarity in previous episodes, this discussion focuses on how to identify, connect with, and serve your ideal audience. Tenneil shares insights on why defining your audience is essential for brand growth and offers practical strategies for engaging followers in meaningful conversation rather than one-sided monologues.
The episode covers how to authentically share personal experiences without “trauma dumping,” the importance of giving your audience hope alongside vulnerability, and simple ways to research who your followers really are. Kathi and Tenneil discuss the risks involved both for creators putting themselves out there and for audience members choosing to engage with content.
For creators feeling stuck or overwhelmed by audience research, Tenneil suggests starting with one targeted question, posting it three different ways, and actively engaging in the comments. The conversation emphasizes that a brand that truly knows its people is positioned for authentic growth.
Download the special tip sheet mentioned in this episode for practical steps to better understand your audience and strengthen your brand connection.
Kathi’s Favorite Things:
The Collective
Susy Flory
Tonya Kubo
Kathleen Kerr
Links and Resources:
Connecting with your ideal reader tip sheet
Connect with Us:
Tenneil Register at R7Reclaimed
and r7reclaimed
Kathi Lipp on Instagram: @kathilipp
Learn more at www.writingattheredhouse.com
To share your thoughts
Leave a note in the comment section below.
Share this show on Twitter, Facebook, or Pinterest.
To help out the show
Leave an honest review on Apple Podcasts. Your ratings and reviews really help, and I read each one.
Subscribe on Apple Podcasts or subscribe to our list now and never miss an episode or blog.
Meet Your Hosts
Kathi Lipp
Author, Speaker, Writing at the Red House Creator and CEO
Kathi Lipp is the host of the Clutter Free Academy podcast, the Writing at the Red House podcast, and the bestselling author of The Husband Project, Clutter Free, Ready for Anything, and An Abundant Place. She and her husband, Roger, live in the mountains of northern California, where they run the Red House Writing Retreats.
Over the past 10 years, Kathi has helped hundreds of people increase their platform through teaching and coaching. She is a frequent teacher at writer’s conferences and has helped countless authors and speakers find their audiences.
Kathi’s desire to help fellow speakers and authors avoid the mistakes she made, increase their confidence, and be the person God made them to be inspired her creation of Communicator Academy. Her newest adventure is The Red House, where she offers writer’s retreats and Writers in Residence events. Learn more about the Red House at https:writingattheredhouse.com
Tenneil Register
Tenneil Register can be found creating, repurposing, decorating, gardening and welcoming guests to their reclaimed barn storefront. She and her husband, Cowboy, established rural roots for their blended family of 7 in their DIY ranch home in Iowa. Connect with her on Instagram for practical ideas to reclaim your home or visit R7Reclaimed.com.
461 – Picture Perfect Platform: Social Media Photography for Storyteller
Jul 8, 2025 | Author Tips, Marketing, Platform, Podcast, Social Media, Writing, Writing at the Red House
Many writers feel...
read more
460 – The Writer’s Staycation: Making Time for Your Calling
Jun 30, 2025 | Author Tips, Business, Creativity, Marketing, Podcast, Pursuing Your Dreams, Website, Writing, Writing at the Red House
Kathi Lipp and Tenneil...
read more
459 – How One Message Became Multiple Platforms with Rachael Adams
Jun 23, 2025 | Author Tips, Business, Marketing, Platform, Podcast, Pursuing Your Dreams, Writing, Writing at the Red House
In this episode of...
read more
« Older Entries
The post 452 – Brand Camp Part Three: Connecting with Your Ideal Reader appeared first on Writing at the Red House.