Undefined intentions create the space for mediocrity to exist.

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• Intentions that aren't thought out may set us in a direction but they don't tell us how to act in the meantime. If you want to actually achieve something, you need a goal that is pointed enough to direct your actions in pursuit of what you want.
• lots of professionals that have every intention of being successful but because they haven't defined what success actually looks like, aren't quite sure where they are heading. And if you don't know where you are heading, how could you possibly know what to do in order to get there?
• Without a clearly defined behavior, you won't know how to always conduct yourself. 
• As you travel down your path you will be exposed to numerous opportunities, if you clearly define what you are after (either with a goal or even a mission statement) than you will know what you should agree to and what you should pass on. 
• With "good intentions" the temptation is to take every opportunity possible. The danger in that is that you won't know if the opportunity it taking you further or moving you closer to the life that you actually want.
• Success metrics are the antidote to poorly defined intentions.