Growth Instigators Hotline

#453 A Dollar Bill. 293 possible ways.


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A dollar doesn’t care how you make it—bill, quarters, dimes, or an odd handful of coins—and that simple truth cracks open a bigger idea: there are many right ways to reach the same outcome. We use that lens to examine how “one-right-way” thinking sneaks into teams, franchises, and personal workflows, and why it often slows the very growth we claim to want.

I share a candid look at my own kryptonite: an obsession with efficiency. Streamlined processes, zero ambiguity, and perfect consistency feel safe, especially in franchising where a stable guest experience is non-negotiable. But we unpack the hidden cost of treating process as sacred. The twist comes from the field, where a franchisee’s experiment—yes, a bold chicken sandwich topped with mac and cheese—turned into a standout seller. The lesson isn’t to throw out the playbook. It’s to write margins in the playbook where experiments can breathe.

Across the conversation, we map how to balance reliability with discovery. You’ll hear practical ways to create structured freedom: define your non-negotiables, run tight pilots, measure what matters, and scale only what proves out. We walk through simple prompts that expose rigid habits: Where am I stuck in my ways? Which step is tradition, not necessity? What are three alternative paths to the same result? By the end, the dollar becomes a metaphor for outcomes that matter and a reminder that value is not tied to a single route.

If you’re a builder, operator, or creative who wants dependable results without smothering innovation, this one’s for you. Listen, reflect, and then tell us: what lesson do you draw from a dollar? Subscribe, share with a teammate who needs a nudge toward experiments, and leave a review to help more people find the show.

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Growth Instigators HotlineBy Aaron Havens