Kim joins me to discuss techniques and strategies to grow brand value - a topic she discusses in her book. 
 
We discuss:
<ul>
 <li>What is positioning for advantage?</li>
 <li>Why it matters</li>
 <li>What's a superior brand?</li>
 <li>How to move forward positioning for your advantage</li>
 <li>And more...</li>
</ul>
Join us.
 
Check out her book here: <a href="https://amzn.to/3BiKSn8">https://amzn.to/3BiKSn8</a>

Kim joins me to discuss techniques and strategies to grow brand value - a topic she discusses in her book. We discuss: What is positioning for advantage? Why it matters What's a superior brand? How to move forward positioning for your advantage And more... Join us. Check out her book here: https://amzn.to/3BiKSn8

Kim joins me to discuss techniques and strategies to grow brand value - a topic she discusses in her book. 
 
We discuss:
<ul>
 <li>What is positioning for advantage?</li>
 <li>Why it matters</li>
 <li>What's a superior brand?</li>
 <li>How to move forward positioning for your advantage</li>
 <li>And more...</li>
</ul>
Join us.
 
Check out her book here: <a href="https://amzn.to/3BiKSn8" rel="noopener noreferrer">https://amzn.to/3BiKSn8</a>

453: Author chat: Positioning for Advantage with Kimberly Whitler

Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.

A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. 

Guests have included:
Joe Pulizzi
Michael Brenner 
Kristina Podnar 
Scott Brinker
Seth Godin
Barry Schwartz
... and more. 
Produced by Trappe Digital LLC.

Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

Business

Marketing

Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world. A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

Share 453: Author chat: Positioning for Advantage with Kimberly Whitler

Sign up to save your podcasts

453: Author chat: Positioning for Advantage with Kimberly Whitler

453: Author chat: Positioning for Advantage with Kimberly Whitler