GTM Made Simple

453: Sangram Vajre LIVE from INBOUND 2019


Listen Later

You’ve seen ABM work wonders for other agencies. You’re completely convinced that your organization should give it a go.

 

The only thing? Your C-suite isn’t convinced.

 

How do you respectfully communicate to the C-suite that ABM is the answer?

 

Live from INBOUND 2019, Sangram outlines the methods B2B sellers and marketers can use to convince upper management to take a chance on ABM.

 

In this episode, Sangram covers:

  • Finding the right ABM accounts
  • Aligning sales and marketing
  • Running an experimental ABM program
  • ABM metrics


To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.

 

Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of Sangram's newest book.

This is gift to YOU as a listener for a limited time! All I ask is for a review of the book on Amazon when you are done reading. Deal?

...more
View all episodesView all episodes
Download on the App Store

GTM Made SimpleBy Sangram Vajre

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

164 ratings