What are you doing to stand out amongst the throngs of photographers in your market? A strong, distinct brand position is a great place to start. In these special Brand Position Consultations, we explore developing unique brand positions with professional photographers.

In episode 455 of the Bokeh Podcast, Cody McCracken joins us to explore potential brand positions that tie in his desire to build relationships with his clients and make them feel comfortable in front of the camera!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: The unique value prop that our businesses offer to our market.

Benefits of a Clear and Distinct Brand Position:

A. Enables Potential Clients to Immediately Know Your UVP

B. Filters Irrelevant Potential Clients

C. Simplifies/Focuses Marketing Efforts

D. Encourages Better Time Management

Based in: Small Town Virginia

Focused on: Weddings (4:41)

Target Customer’s Biggest Pain Points (9:48)

Ideal Client (12:32)

Nathan’s Future Brand Position (17:26)

Why Cody Became a Wedding Photographer (21:14)

1. Wanted a business of his own.

2. Wanted to build friendships with other couples.

3. His competitive personality empowers him in this business.

Cody’s Competition Analysis (31:57)

Potential Brand Position: I make you feel comfortable in front of the camera on your wedding day.

Links

onefocusphotos.com

Storybrand by Donald Miller

Peter McKinnon 

Katelyn James 

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