Many new businesses try to separate themselves from the competition by having the cheapest price. Does this work? Or is this a fatal mistake for new entrepreneurs? We talk about pricing, buying behavior, and how to sell more of your product or service in today's episode.

This episode is sponsored by Equity Business Solutions. Do you want to make sense of the numbers for your business? From equity, to liabilities and assets, to understanding cash flow... sometimes you need an expert. 

Go to EquityBusinessSolutionsLLC.com and get value beyond the numbers.

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