Kate Penn is CEO of the Society of American Florists, where she's spent the majority of her career, focused primarily on the publishing, content and education until November 2017, when she was tapped to be CEO. She has a bachelor's of science degree in journalism from Bowling Green State University, is a mother of two grown daughters and lives in Alexandria, Virginia, with her husband.

The Society of American Florists is the trade organization representing retailers, wholesalers, growers, manufacturers, importers, educators and students, and is dedicated to helping the U.S. floral industry grow.