Podcast Archives - Writing at the Red House

458 – Making Instagram Your Playground: A Fresh Approach to Social Media


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458 – Making Instagram Your Playground: A Fresh Approach to Social Media
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In this episode, Kathi Lipp sits down with Julia Ubbenga, author of “Declutter Your Heart and Your Home,” to discuss a game-changing approach to Instagram content creation. If you’ve ever felt overwhelmed by the constant need to create fresh content for social media, this conversation will transform how you think about Instagram strategy. 

Julia shares her journey from traditional publishing newcomer to Instagram success story, revealing how she launched a book just three months after having her fifth child. Listeners will discover practical strategies for repurposing content effectively, finding research-backed statistics to engage their audience, and approaching Instagram as a creative playground rather than a burdensome obligation. 

Whether you’re struggling with Instagram overwhelm or looking to streamline your content creation process, this episode provides actionable insights that will help you work smarter, not harder, on social media. 

What You’ll Learn: 

  • How to repurpose content without appearing repetitive 
    • Where to find compelling research and statistics for your niche 
      • The optimal timing between creating and posting content 
        • Strategic approaches to book launch social media campaigns 
          • How to maintain authenticity while maximizing reach 
          • Promised Links and Resources:  

            Declutter Your Heart and Your Home: How a Minimalist Life Yields Maximum Joy

            Kathi’s Favorite Things:

            The Collective

            Susy Flory
            Tonya Kubo
            Kathleen Kerr

            Links and Resources:

            Declutter Your Heart and Your Home: How a Minimalist Life Yields Maximum Joy

            Connect with Us:

            Julia Ubbenga on Instagram: @richinwhatmatters

            Kathi Lipp on Instagram: @kathilipp 

            Learn more at www.writingattheredhouse.com 

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            Meet Your Hosts
            Kathi Lipp

            Author, Speaker, Writing at the Red House Creator and CEO

            Kathi Lipp is the host of the Clutter Free Academy podcast, the Writing at the Red House podcast, and the bestselling author of The Husband Project, Clutter Free, Ready for Anything, and An Abundant Place. She and her husband, Roger, live in the mountains of northern California, where they run the Red House Writing Retreats.

            Over the past 10 years, Kathi has helped hundreds of people increase their platform through teaching and coaching. She is a frequent teacher at writer’s conferences and has helped countless authors and speakers find their audiences.

            Kathi’s desire to help fellow speakers and authors avoid the mistakes she made, increase their confidence, and be the person God made them to be inspired her creation of Communicator Academy. Her newest adventure is The Red House, where she offers writer’s retreats and Writers in Residence events. Learn more about the Red House at https:writingattheredhouse.com

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            Julia Ubbenga

            Julia is a writer, wife, and mother of five. She believes the secret to rich living has nothing to do with financial wealth. She believes the most important things in life aren’t things. And now she is on a journey to not just believe this, but live it. To be rich in what matters.
            Follow her on Instagram or Facebook for weekly inspiration to live with less.

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