Adapting to the ever-changing marketing landscape is the topic of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Amrita Mathur, VP of marketing at Superside. Listen in and get some powerful advice about ABM marketing strategies, remote design work, and generational differences.

Adapting to the ever-changing marketing landscape is the topic of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Amrita Mathur, VP of marketing at Superside. Listen in and get some powerful advice about ABM marketing strategies, remote design work, and generational differences.

Adapting to the ever-changing marketing landscape is the topic of this episode of the Integrate &amp; Ignite Marketing Podcast with host Lori Jones and her guest Amrita Mathur, VP of marketing at Superside. Listen in and get some powerful advice about ABM marketing strategies, remote design work, and generational differences.

459: Designing Success with Performance Marketing Strategies with Amrita Mathur of Superside

The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity. Your host, Lori Jones, is the President &amp; CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you.&nbsp; For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.

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The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you.  For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.

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459: Designing Success with Performance Marketing Strategies with Amrita Mathur of Superside

459: Designing Success with Performance Marketing Strategies with Amrita Mathur of Superside

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