On this episode, Daniel Englebretson, Head of ABM at Phononic, breaks down his journey from lead generation, to demand generation, to integrated marketing, to #ABM.

 

This is based on an exclusive session from the 2019 B2B Sales & Marketing Exchange 

 

What we talked about:

• Evolution of measurement of marketing success
• Lead generation
• Demand generation
• Integrated marketing
• ABM 1.0
• ABM 2.0

 

Checkout these resources we mentioned during the podcast:

• the 2019 B2B Sales & Marketing Exchange
• Daniel Englebretson’s LinkedIn

Phononic’s Website

 

Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of Sangram's newest book.

 

This is gift to YOU as a listener for a limited time! All I ask is for a review of the book on Amazon when you are done reading. Deal?