Redeeming Business Today

46: A Practical Guide to Using AI in Digital Marketing with Jennifer Elia


Listen Later

AI is like a hammer. In the hands of a craftsman, you can build great works of art and construction. However, in the hands of the careless it can do much damage.


AI is a tool that if used as such will save you lots of time. However, to get the most out of AI you must train and lead it. Don’t expect it to do all your work for you. You have to tell it what to do or you will only get average mechanical results.


Training AI to your way of thinking and writing style greatly enhances its value.


Today we have brought on Jennifer Elia, a digital marketer who has effectively learned how to train the AI model to get great results and save tons of time.


Like everything else, you get out of it what you invest into it. That said, it is fairly simple to train your AI model once you know what information to give it. Today Jennifer is going to open the doors to her wisdom to share what she has learned about AI and how it can be utilized effectively today.


In This Episode:


Three great uses of AI for business

  1. Marketing research
  2. Synthesizing information from searches online
  3. Creating systems for repetitive tasks


Open AI models will take your information to teach and train the entire system so other people can use your data.


Closed AI models will take your information to teach the model for you but will not share your ideas with other users. This is how you can build highly trained AI models to suit your business needs without sounding generic and mechanical.


There are two levels of training the AI model:

  1. The internal training that comes with the model that enables it to read, understand, and synthesize data
  2. The personal training you give it to tell it who you are, how you write, who your ideal customer is and what they want


Misconceptions around AI. Just because AI can help you shar a lot of content doesn’t mean you should. It’s always better to share less but better content. Just because you can do something doesn’t mean you should.


Redeem Your Business Today by the Following:


How can we honor God in our business?

               We have a special mission to help others fulfill their mission. It’s not all about us, life is about serving others.


One challenge from today.

               Have an open mind about AI but be cautious. AI has limitations. You have to know something about a topic before you can have AI do that task for you. Your creativity is still the catalyst for creative content you produce.



More About Jennifer Elia

Website: https://www.leadfunnelscale.com/

Closed AI Model with workspaces: https://magai.co/

LinkedIn: https://www.linkedin.com/in/jenniferanneelia/



More About David Schmidt

Subscribe to Redeeming Business Today Podcast Newsletter

Website redeemingbusinesstoday.com

LinkedIn

Donate to the Show

Mentioned in this episode:

Leadership GPS: Christian Business Coaching

Are you looking to integrate your faith and business but don't know where to start, book a time to discover if Christian business coaching and training might be right for you.

If you are dissatisfied with your current rate of improvement, desire a clearer vision of what God says about business, or even what those first steps may look like, let's talk.

Initial GPS Coaching Call

What God Says About Business: 5 Uncommon Truths for Modern Business

If you want to go deeper in your walk with God and integrate your faith and business this is the tool to make it happen. God has laid out the path to success without the regrets and emptiness that come with success the world's way.

Download your FREE pdf resource today. A 10-minute investment of your time will return a lifetime of transformation.

What God Says About Business

...more
View all episodesView all episodes
Download on the App Store

Redeeming Business TodayBy David Schmidt