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46: Authors are Making this $ Mistake
Publishing your content is not the finish line — it's the starting line. In this episode, Rebecca Paciorek breaks down one of the most quietly costly mistakes indie authors make: the one-and-done trap. If you've ever hit publish, shared something once, and then found yourself staring at a blank page the very next week wondering what to create next, this episode is for you.
You'll learn the real difference between reposting and repurposing, why a strategic repurposing practice is one of the most powerful growth tools available to authors, and how a concept called Generative Engine Optimization is reshaping the way readers discover books and authors online — and why you need to be paying attention to it even if you don't use AI in your own writing process.
KEY TIMESTAMPS
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04:00 — The one-and-done trap: what it looks like and why it's draining your creative energy
06:30 — Why resharing your content is not being repetitive
08:00 — Reposting vs. repurposing: what's the actual difference?
12:00 — The four strategic returns on content repurposing
17:30 — Introducing GEO: Generative Engine Optimization and why authors need to know about it
21:00 — Why repurposing builds your GEO presence almost automatically
RESOURCES MENTIONED
- Authors' Allies Roundtable on Skool — free community for female indie authors: https://www.skool.com/authors-allies-roundtable
- Free ebook: 10 Steps to Creating Your Ultimate Book Marketing Plan: https://payhip.com/b/oiNTX
📧 Email us: [email protected]
Follow us on the social media platform of your choice for more tips and tricks.
😀📘 Facebook: https://www.facebook.com/BlueDotCommunications/
📸 Instagram: https://www.instagram.com/blue_dot_digital/
🔗 LinkedIn: https://www.linkedin.com/in/rebeccapaciorek
Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5
I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you.
View all episodes
By Rebecca PaciorekPublishing your content is not the finish line — it's the starting line. In this episode, Rebecca Paciorek breaks down one of the most quietly costly mistakes indie authors make: the one-and-done trap. If you've ever hit publish, shared something once, and then found yourself staring at a blank page the very next week wondering what to create next, this episode is for you.
You'll learn the real difference between reposting and repurposing, why a strategic repurposing practice is one of the most powerful growth tools available to authors, and how a concept called Generative Engine Optimization is reshaping the way readers discover books and authors online — and why you need to be paying attention to it even if you don't use AI in your own writing process.
KEY TIMESTAMPS
---
04:00 — The one-and-done trap: what it looks like and why it's draining your creative energy
06:30 — Why resharing your content is not being repetitive
08:00 — Reposting vs. repurposing: what's the actual difference?
12:00 — The four strategic returns on content repurposing
17:30 — Introducing GEO: Generative Engine Optimization and why authors need to know about it
21:00 — Why repurposing builds your GEO presence almost automatically
RESOURCES MENTIONED
- Authors' Allies Roundtable on Skool — free community for female indie authors: https://www.skool.com/authors-allies-roundtable
- Free ebook: 10 Steps to Creating Your Ultimate Book Marketing Plan: https://payhip.com/b/oiNTX
📧 Email us: [email protected]
Follow us on the social media platform of your choice for more tips and tricks.
😀📘 Facebook: https://www.facebook.com/BlueDotCommunications/
📸 Instagram: https://www.instagram.com/blue_dot_digital/
🔗 LinkedIn: https://www.linkedin.com/in/rebeccapaciorek
Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5
I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you.