<p>Christina Zeidler rejuvenated a historic Toronto landmark, the Gladstone hotel and build a brand that has deep connections with the community, visitors and staff. Christina managed to build a brand that is much more than the services it offers.</p>

Christina Zeidler rejuvenated a historic Toronto landmark, the Gladstone hotel and build a brand that has deep connections with the community, visitors and staff. Christina managed to build a brand that is much more than the services it offers.

46 - Be more than the services you offer - with Christina Zeidler – Part 1

Welcome to a branded world, a podcast about all things branding by Luiza Campos from marcastrategy. A branded world explores great brands and interview experts and provide actionable advice to help you build a remarkable brand. If you are a nonprofit, a small or medium-size business or an entrepreneur this podcast is for you. In this podcast you'll hear advice on how to brand your organization from finding your values, purpose and vision to strategies on how to engage with your audience through effective marketing, building the right culture, advertising, written, visual and experiential communications and much more.

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46 - Be more than the services you offer - with Christina Zeidler – Part 1

46 - Be more than the services you offer - with Christina Zeidler – Part 1