Have you ever been so impressed with a brand’s marketing just to be disappointed by the actual product? This is very common now with the art of digital marketing. Graphic design and video editing have made it very easy for brands to get creative with their marketing. But that doesn’t always make their products match the quality of their marketing. This week, Dawn explains the importance of brand authenticity in marketing and what happens when customers find out a brand’s marketing is full of BS.

 

Resources talked about in this episode:

Digital Dawn Shopify checklist – Shopify Checklist

Digital Dawn Website - Digital Dawn

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