The Right-Hand Roadmap

#46: Employee-Generated Content & How to Start Building a Personal Brand Online

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Encouraging employee-generated content and building a personal brand on LinkedIn can position your company and team as industry leaders (while also making hiring easier than ever).

In today’s episode of The Right-Hand Roadmap, we’re diving into employee-generated content (EGC) and why it’s one of the most powerful tools for attracting top talent and building a strong company presence. We’ll also explore why Seconds-in-Command should start developing their own personal brand online, separate from their company. You’ll learn how to leverage LinkedIn without feeling cringey, encourage your team to become thought leaders, and strategically position yourself as an expert in your industry.

You'll hear all about:

  • 00:29 – Introduction to employee-generated content and personal branding
  • 00:41 – What is UGC (user-generated content) and how does it apply to companies?
  • 01:08 – Two main types of UGC and how brands use it
  • 02:13 – Applying the UGC concept to your employees and company
  • 02:49 – Why the fear of employees posting too much on LinkedIn is outdated
  • 02:55 – The benefits of encouraging your employees to post online
  • 03:02 – How thought leadership from your team strengthens sales and hiring
  • 03:49 – How to help employees start posting on LinkedIn
  • 04:45 – Why Seconds-in-Command need to build a personal brand separate from their company
  • 05:06 – Your company is a rented brand—so it’s critical to establish your own reputation
  • 05:43 – Boz Saint John as an example of a strong personal brand
  • 06:21 – Practical first steps for building your LinkedIn presence
  • 07:12 – Your personal brand is more than just LinkedIn—it’s the unique value others expect from you
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    Links mentioned in the episode:

    • Second First Membership
    • Second First One-on-One Coaching
    • Second First on Instagram
    • Second First on LinkedIn
    • Megan Long on LinkedIn
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      The Right-Hand RoadmapBy Megan Long