Nate & Brett discuss what professional SEOs & digital marketers can learn from recent industry news & a couple long-building trends.

Issues Discussed

* Lessons Learned from Moz’s Layoff Announcement

* Whether building an audience to sell a product really works

* Google’s AMP project

* “Tinderization” of Google Search Results

* When you should chase Google’s “shiny new things”

* What to do about SEO technical debt

* Whether (and how) small & medium businesses can compete in SEO

* Lack of diversity in Google search results

* Consolidation of digital publishers

* What to do when your competition is a multi-billion dollar corporation

 

Links Mentioned

Moz’s Layoffs

AJ Kohn’s Post

Google’s AMP Project

AMP’s current & future impact

ViperChill’s Post on SERP Consolidation

 

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