Optimizing your brand’s customer journey can be challenging. That’s why we decided to bring on an expert to learn more.

Jo Caruana, founder, and CEO of Finesse Group, joins E-Commerce with Coffee?! host Nate Svoboda to talk about how brands can drive sales by optimizing their customers’ journeys.

Throughout the interview, you’ll hear Jo’s views on working remotely on a boat, how to transform the customer experience and technologies she recommends, and more.

Grab your favorite brew and enjoy!

➡️ Timestamps:

0:00-0:27 Intro

0:28-0:57 Introducing Jo

0:58-2:30 How Jo takes her tea

2:31-5:20 How Jo works remotely on a boat

5:21-7:15 Jo’s background

7:16-9:50 How Jo’s team enhances the customer experience for clients

9:51-12:08 Impact of customer experience transformations on clients’ businesses

12:09-14:05 Why businesses work with Jo

14:06-16:31 Jo’s experience with Storybrand Guides

16:32-19:10 How customer journeys have evolved over time

19:11-21:19 Weak points businesses tend to have in their customer journey

21:20-23:21 What businesses are already doing well

23:22-26:10 Technologies to improve customer experience

26:11-29:09 How brands should think about content

29:10-30:37 Tips for brands that outsource content creation

30:38-32:42 Least effective forms of content

32:43-35:05 Realistic expectations for brands and their content strategies

35:06-37:03 The books that have had the biggest impact on Jo

37:04-38:12 How to contact Jo

38:13-28:30 Outro

💬 Get in touch with Jo at:

- LinkedIn https://www.linkedin.com/in/jo-caruana-content/

- Facebook https://www.facebook.com/jo.caruana12/

- Instagram https://www.instagram.com/jocaruana/

- Twitter https://twitter.com/jocaruana/

💬 Get in touch with Finesse Group at:

- Website https://byfinessegroup.com/

- LinkedIn https://www.linkedin.com/company/finessegroup/

- Facebook https://www.facebook.com/byfinessegroup

- Instagram https://www.instagram.com/byfinessegroup/

- Youtube https://www.youtube.com/channel/UCxWQyd4Mg9Lqvf0sw9CsMkA

#ecommercewithcoffee #customerjourney #remotebusiness #amberengine #podcast #ecommerce #ecommercetrends #remotework #customerexperience #contentstrategy #storybrand