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46: How Community Drives Business in Overland, with Tom and Matt Henwood of Main Line Overland
For full show notes go to www.channelmastery.com/46
Topics covered: Overlanding, vehicle supported adventure (VSA), the adventure portal business model, demographics of overlanding, geographic selection, campers trucks and rigs, overland audience profiles, preferred and successful channels for the overland market, value price and authenticity, completing the consumer journey, the importance of forums.
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By Kristin Carpenter
4.9
4646 ratings
For full show notes go to www.channelmastery.com/46
Topics covered: Overlanding, vehicle supported adventure (VSA), the adventure portal business model, demographics of overlanding, geographic selection, campers trucks and rigs, overland audience profiles, preferred and successful channels for the overland market, value price and authenticity, completing the consumer journey, the importance of forums.