Regina Garcia Cuellar is the former Chief Commercial Strategy Officer at Izzy, the second-largest telecom company in Mexico.

In this episode of Good Revenue, host Neeta Bidwai and Regina cover:

• Insights on the complexities and opportunities in developing markets.
• Regina highlights differences in market competitiveness, public vs. private sector dynamics, and the challenges of short-term political cycles.
• Impact of family-owned businesses and the transformational efforts in Mexico’s energy sector through Pemex reforms.
• Regina shares her experience in enhancing customer experience in banking and telecom.
• Importance of near shoring, particularly in northern Mexico, and the broader economic impact.
• The importance of diversity in boardrooms and how it contributes to long-term business success.

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Where to find Regina:

https://www.linkedin.com/in/regina-garcia-cuellar/

Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/ 

Where to find Good Revenue:

https://goodrevenue.io/goodrevenue 

https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ 

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Highlights:

00:00 Introduction to Regina Garcia Cuellar

00:44 Challenges and Opportunities in Developing Markets

03:16 Public vs. Private Sector Dynamics

06:42 Nearshoring and Regional Differences in Mexico

09:59 Transforming Pemex: A Case Study

14:54 Customer Centricity in Banking

26:10 Diversity in the Boardroom

32:19 Final Thoughts and Advice for CEOs

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Referenced:

• Customer Centricity: https://www.customerserviceexperts.com

• Pemex Reforms: https://www.pemex.com

• Nearshoring Trends: https://www.nearshoreamericas.com

• 50/50 Women on Boards: https://www.5050wob.com

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