How much does a video cost? It's one of the most common questions that videographers get. It's not so simple to answer. In this episode I talk about the factors that go into pricing a video. If you have a budget, that can help a videographer with planning the time required to produce a video within that budget. In the end, though, it's important to remember that a video is an investment. The reason that you're spending money to get a video is because you want to increase sales, increase donations, or get more leads. We call that valuable ROI. You should too.