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(#46) How to Build Social Media Presence as an Orthopedic Surgeon with Brian Cohen
In this episode of Healthy Careers, host Maddie Traylor engages with Dr. Brian Cohen, a seasoned orthopedic surgeon with over 24 years of experience, to uncover the secrets to building a thriving career and impactful social media presence. Dr. Cohen shares his unique journey from a car enthusiast in Long Island to a renowned orthopedic surgeon, offering insights into balancing professional demands with personal interests.
Listeners will gain valuable advice on leveraging social media to enhance patient engagement, build a personal brand, and connect with the healthcare community. Dr. Cohen discusses the importance of community involvement, patient communication, and maintaining a positive outlook in the ever-evolving field of orthopedics.
Whether you're a healthcare professional, medical student, or patient, this episode is packed with actionable insights and inspiration for navigating modern medicine with purpose and authenticity.
Key Takeaways:
Episode Highlights:
00:46 Meet Dr. Cohen: A Journey in Orthopedics
04:23 Balancing Work, Life, and Fitness
08:40 Why Social Media Matters for Healthcare Professionals
16:37 The Power of Word-of-Mouth Referrals in Orthopedics
18:16 Engaging with the Community: Dr. Cohen's Approach
19:55 Building a Personal Brand in Healthcare
20:54 Patient Care and Effective Communication
22:02 Overcoming Challenges and Celebrating Rewards in Medicine
26:49 Social Media Strategies for Professional Growth
27:30 Reflecting on a Medical Career: Lessons Learned
32:15 Final Thoughts
Keywords:
Social media for orthopedic surgeons,
Building a personal brand in healthcare,
Patient communication and community engagement,
Professional growth through social media,
Challenges and rewards in orthopedic medicine,
Healthcare professionals on LinkedIn,
Balancing life as an orthopedic surgeon,
Word-of-mouth referrals in healthcare,
Connect with Dr. Brian Cohen:
View all episodes
By Madison LoomisIn this episode of Healthy Careers, host Maddie Traylor engages with Dr. Brian Cohen, a seasoned orthopedic surgeon with over 24 years of experience, to uncover the secrets to building a thriving career and impactful social media presence. Dr. Cohen shares his unique journey from a car enthusiast in Long Island to a renowned orthopedic surgeon, offering insights into balancing professional demands with personal interests.
Listeners will gain valuable advice on leveraging social media to enhance patient engagement, build a personal brand, and connect with the healthcare community. Dr. Cohen discusses the importance of community involvement, patient communication, and maintaining a positive outlook in the ever-evolving field of orthopedics.
Whether you're a healthcare professional, medical student, or patient, this episode is packed with actionable insights and inspiration for navigating modern medicine with purpose and authenticity.
Key Takeaways:
Episode Highlights:
00:46 Meet Dr. Cohen: A Journey in Orthopedics
04:23 Balancing Work, Life, and Fitness
08:40 Why Social Media Matters for Healthcare Professionals
16:37 The Power of Word-of-Mouth Referrals in Orthopedics
18:16 Engaging with the Community: Dr. Cohen's Approach
19:55 Building a Personal Brand in Healthcare
20:54 Patient Care and Effective Communication
22:02 Overcoming Challenges and Celebrating Rewards in Medicine
26:49 Social Media Strategies for Professional Growth
27:30 Reflecting on a Medical Career: Lessons Learned
32:15 Final Thoughts
Keywords:
Social media for orthopedic surgeons,
Building a personal brand in healthcare,
Patient communication and community engagement,
Professional growth through social media,
Challenges and rewards in orthopedic medicine,
Healthcare professionals on LinkedIn,
Balancing life as an orthopedic surgeon,
Word-of-mouth referrals in healthcare,
Connect with Dr. Brian Cohen: