Tonight we talk with Sarah Fletcher, calling all the way from London.

She helps nonfiction authors promote themselves and their brand. It turns out she can write a description of her clients better than they can describe themselves!

We discuss an article about humility - what it is, and what it isn't. Turns out humility isn't about trumpeting yourself, nor is it about belittling yourself excessively. It's actually more about accuracy.

Find out the right way to be humble on this smashing episode, and thanks for telling your friends about the show!