We continue with this special series on Persuasion and Influence on today’s episode of the show.

Social proof is a very powerful factor in determining how humans will react in any circumstance. This helps reinforce correct behavior and shape how your teams will respond to your directions.

This is part of a series of episodes exploring the persuasion techniques from Robert Cialdini. Leaders that learn to use the tools of influence and persuasion will see results from their teams that they never knew possible.

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